Atheist summer camp

Richard Dawkins runs an atheist summer camp as an alternative to religious summer camps. He says: "I’m very keen on not indoctrinating them with religion or creeds". So, while there, the children will be learning moral philosophy and chasing unicorns (to quote from the link). Hasn't this 'us vs them' idea gone long enough? What's next? Burning religious people at the stake? No, of course not, this has already happened. On the contrary, what we see here is mimesis. Whatever strategy the religious canon has used to indoctrinate people, is now implemented under the disguise of an alternative way. Does this summer camp for children remind anyone of the phrase "get 'em while they're young"? Now, this is a crazy idea, but bare with it for a moment: what if, children were raised to develop their own ideas on life; where they are able to criticize others ideas and learn to think for themselves? One would suggest that such an approach would help create a diversity of thoughts and maybe, just maybe, assist that theory of evolution that the aforementioned preaches about yet fails to sustain.